About Me

I’ve spent 15+ years working with some of the world’s most recognized brands, helping them set product strategies and design and build digital products, and leading large and small teams through agile transformations. I am immersed and constantly focused on creating easy-to-use digital customer experiences that are aligned with business goals.

Current Role

I lead an in-house product management, user experience, and customer insights team at Cox Automotive (vAuto) responsible for $360M ARR. I was onboarded in 2021 to lead the vAuto Conquest Product Line, a New-Vehicle Inventory Management SaaS product for Automotive Dealers (B2B) with a customer base of 4,900 rooftops and an annual recurring revenue of $60M. Tapped for a role expansion in 2022 to also lead vAuto Provision and vAuto ProfitTime Used-Vehicle Inventory Management SaaS Product Lines with $300M in ARR and a customer base of 14,000 rooftops (TAM is 18,000).

Professional Experience

My experience and expertise include competitive analysis, market analysis, financial modeling, product strategy, digital marketing, and the design, development, and operational management of enterprise-scale digital products and platforms.

Over the course of my career, I have enjoyed working with some of the industry’s top talent at leading media and multinational brands, including AOL, Cox Automotive, Cox Enterprises, Cox Media Group, JP Morgan Chase, Madison Square Garden, Mandarin Oriental Hotel Group, National Geographic, Scripps, and Sotheby’s.

Background

I am based in Atlanta, GA, and while we have certainly found a home here, I am not from here. I was born and raised in Rome, Italy, and lived there until I was 18 when I moved to Boston, MA, to attend Boston University, where I earned my bachelor’s degree in International Relations. I ended up speaking four languages (English, French, Italian, and Spanish), but since my Mom is from Chile, my dad American, and I grew up in Italy - I only really ever had to learn French through an academic path, the rest were picked-up more organically.

Outside of the office, I spend my time with my wife and kids following their sports activities and finding a way to get us all outdoors either on the water somewhere in the summer or skiing in the winter. When I’m at home, I can often be heard screaming at the TV while watching my hometown soccer team (AS Roma) fall short of another seasonal objective.