Product Management for Digital Media and Traditional Media brands brings with it unique challenges and nuances. I have not seen everything, but I have worked on many of them. I started my career as a product guy for one of the first digital native media brands and have spent a good portion of my career helping media brands solve the always evolving challenges for this industry. Media brands served include AOL, Austin American-Statesman, Cox Media Group, DawgNation, National Geographic, NPR, PBS, Scripps, Time Warner, The Atlanta Journal-Constitution, WSB-TV Atlanta, and several others.

One of the most rewarding aspects of working for Siteworx (a Digital Agency) was collaborating on our strategic accounts, Mandarin Oriental Hotel Group. Over the course of 2 years, our team helped MOHG establish bleeding-edge Ecommerce solutions, web content management, and translation management systems to help present the brand‘s digital presence in 12+ languages and 20+ countries. Our partner on the client-side lives and breathes the brand, and I was immersed and heavily invested in their success for over 2 years. Learn More

B2B and B2C SaaS products have also been a constant part of my professional life. During my Digital Agency days, we were often tapped to solve highly complex user experience challenges for brands with highly technical use cases like Neustar, Verisign, and brands trying to simplify collaboration like Citrix.

Following my consulting days, I decided to return to an in-house role at PGi for 3 years, where I led new product development efforts that integrated our Web Conferencing solution (GlobalMeet) and Microsoft Lync Online (now Skype for Business). Additionally, during my time working for PGi, I established the Customer Experience program. Within one year, we identified and resolved over 300 consumer experience friction points. Additionally, we re-imagined the first 30-day experience with the goal of increasing product adoption rates through user education and a simplified install flow.

In my current role at Cox Automotive I am responsible for three B2B SaaS Product Lines (generating $360M ARR). Onboarded in 2021 to lead the vAuto Conquest Product Line, a New-Vehicle Inventory Management SaaS product for Automotive Dealers (B2B) with a customer base of 4,900 rooftops and an annual recurring revenue of $60M. Tapped for a role expansion in 2022 to also lead vAuto Provision and vAuto ProfitTime Used-Vehicle Inventory Management Product Lines with $300M in ARR and a customer base of 14,000 rooftops (TAM is 18,000).