DawgNation

The AJC Product Development team worked creatively to find a way to support the DawgNation.com  business objectives and audience priorities in 2021. Incremental funding was not available, and the AJC.com site was in the midst of critical deliverables.

Given the constraints, we decided to break from the standard process. We asked two of our most senior developers to work directly from the Zeplin files created by the UX team, and forgo the traditional support from Product Owners, Project Managers, and only received Quality Assurance support during the last few sprints.

All and all, the launch went smoothly with a few outstanding fixes that are in progress but not deemed as showstoppers. It was a testament to how our innovation events instill creative problem-solving on every level - even process.

The team redesigned the site and email templates, rolled out a new CMS (Arc Publishing), and Email Marketing Platform (Iterable).